Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
In today’s world of competition, it is very important to get yourself showcased first than the others, be it in real world or the digital-virtual world. Now if we talk about the digital-virtual world, what helps us to get showcased is the SEO which basically stands for Search Engine Optimization and this nowadays has become very much important than ever. The word ‘optimization’ itself makes it clear that it helps in making the most or best of any resource, here more likely a search engine. SEO basically helps the developer of a web page or a website to get an effective online visibility than others which again maximizes their business effort by getting a consistent traffic.
Moreover, SEO refers to a set of rules which if followed gives the developer a status and top-rank and automatically makes him/her a tough competition in the market.
Now, suppose if I am a developer of a web page or a website, I would like to have more genuine traffic and would like to get noticed faster than the others so that to get an efficient success for my company. In order to get my desire fulfilled, I will follow the SEO’s instructions which if done properly will help me take my business to the Next level where my website will definitely become The Brand name.
Keyword research is the first and the critical part of this process. The developers are supposed to create such a keyword phrase that is used by most of the searchers and also have a less competition within the search engine. Now the developers have to focus on the goal that they are setting for being search engine friendly. They are supposed to have an access to site traffic information.
Thirdly, since content is the king in search engine optimization, it is important to have a high-quality content in order to maintain the interest of the searcher so that he gets a reason to stay and to come back.
SEO can be further defined as a 6-step process that involves Research, Reporting and goal setting, content building, page optimisation, social and link building and Follow Up reporting and analysis.